Here am I,

for what and why? well obviously to further my social and moral well being...seriously...like trying to beat back a partialy digested second taste of that nasty late night burrito, i was sick of trying to make a living in the music "industry" once again, found myself re-watching it decay like some poor hard luck squirrel smeared into the curb half dangling down the sewage; i knew i could make a change...so fuck it, i'll go back to school for while, make some contacts, maybe teach or assist in the audio production department while i'm here...i've been transitioning from music to sonic imagery over the last few years, it's almost taken me back to my roots working with audio on computers in the mid '80s, funny, nearly full circle...is that what they call wisdom? is it a bad thing??? is it my Professional Doppleganger...shit...FUUUUU**

oh well who really cares anyway, a black man is president; we're all dead!!!!

Serenity Now...Serenity NOW...



david lynch...45-sec Film

Broadcast Media and the "Intern"...

since the collapse of the advertising industry in Chicago, [so i'm dramatic] i've been paying close attention to "jobs" and the quality of commercials and the technical side of broadcasting...crap!...it seems the "jobs" available today for highly skilled professionals are filled by what the industry prefers, interns that will work for free or some assemblage of compensation. it's amazing to me to see how many commercials have dialogue that is not in sync with the picture, the amount of horrible edits, inconsistent audio levels within the commercial, basic bad mixing, continuity problems, plain horrible writing, the list can go on and on but it's not worth the virtual paper or wear and tear on my computer...now lets talk about the music licensing fad while we're at it, puke. don't know about you, but when i hear a commercial that uses some bands song for their spot "branding", it really can kill the product or the song/band for me...granted it's almost the only way a band can make any money these days, or rather the only way the publisher can make money, bands hardly ever really "make" money.
here's my problem; if i don't like the product i probably won't listen to the music, if i don't like the "song" i won't pay attention to the product. i become annoyed and change the channel or hit mute. what i really can't stand is when a classic band i like sells their song(s) to a product...my music euphoria has been reduced to equating it/them with the latest douche that's fresher than the last "medical breakthrough" in feminine hygiene, some companies yogurt, the freshest feeling tampon, jock-ich medicine, herpes pills, hard-on pills, shitty cars...whatever the hell it is they sold out to...seriously! you really need that cash? probably not...
in closing, WTF agencies...stop using interns for what the weren't designed to do, they should be learning from professionals not taking their jobs, and pleeeze resist using whatever the hell song was on the interns i-pod that week for you background track...most of it doesn't fit anyway, it's just a bullshit trend. take the time to properly brand your product, research shows that people don't buy something from a tv commercial that uses a bands song, just because of the song...Paaalease, agencies...get your head out of your arses, that shit sucks!